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	<title>Ad Rhetorica</title>
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	<link>http://adrhetorica.com</link>
	<description>Effective Tips on PowerPoint and Public Speaking</description>
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		<title>On Liveblogging, copyright and plagiarism.</title>
		<link>http://adrhetorica.com/2012/03/liveblogging-copyright-plagiarism/</link>
		<comments>http://adrhetorica.com/2012/03/liveblogging-copyright-plagiarism/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 21:44:50 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[Presentations]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[Fair use]]></category>
		<category><![CDATA[plagiarism]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/?p=71</guid>
		<description><![CDATA[I&#8217;ve recently been made aware of a post on Search Engine Land on Effective Liveblogging.  The article itself covers several good points on the practice, and Live blogging is something I personally advocate myself, as it&#8217;s good practice for recording and interviewing. However, a comment was made by a speaker who accused livebloggers of plagiarizing her [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve recently been made aware of a post on Search Engine Land on <a href="http://searchengineland.com/b2b-bloggers-guide-to-turning-tweets-into-rockstar-conference-coverage-116629">Effective Liveblogging. </a> The article itself covers several good points on the practice, and Live blogging is something I personally advocate myself, as it&#8217;s good practice for recording and interviewing.</p>
<p>However, a comment was made by a speaker who accused livebloggers of plagiarizing her presentation content, arguing that it also violates copyright to write down what she said.</p>
<h2>Let me make one thing clear: I am not a lawyer. If you have any questions about this, please consult one.</h2>
<p>That being said, a point can be made about copyright if a liveblogger copies a presentation word for word and posts it on their own blog. But this is not plagiarism. The <a href="http://www.merriam-webster.com/dictionary/plagiarize">Merriam-Webster dictionary</a> defines Plagiarize as &#8221; to steal and pass off (the ideas or words of another) as one&#8217;s own.&#8221; To fit this criteria, the liveblogger would have to actually say that the thoughts and concepts of the speaker are their own, effectively contradicting the purpose of the liveblog. If they also use direct quotes from the speaker without attribution, this also counts. But again, most livebloggers typically say that the speaker is saying these things.</p>
<p>So that leaves copyright. The <a href="http://www.copyright.gov/fls/fl102.html">US Copyright office</a> states that Fair Use and Parody Act could protect bloggers that offer “quotation of excerpts in a review or criticism for purposes of illustration or comment; or summary of an address or article, with brief quotations, in a news report; &#8221; This is where the speaker&#8217;s complaints comes in. What they&#8217;re saying is that we shouldn&#8217;t copy word-for-word a presentation and its words (And the commenter is correct.) But we are allowed to summarize their presentation and her main points, and throw in a few quotations from them as well.</p>
<p>I think however that the biggest problem with bitching about people live blogging your work is that you miss out on some free publicity. Someone cared  enough about YOUR work to write down the things YOU said and share it with THEIR fans and audience. Doesn&#8217;t that mean something to you? Again, a live-blogger should not dole out your entire presentation verbatim, but it does say something to be quoted by any blogger, no matter how big or small.</p>
<p>After all, It&#8217;s free publicity.</p>
<p>If you, as a speaker, do not wish to be live-blogged, just say so. Most live-bloggers will respect your wishes and not record or write down what you said. Bear in mind though that a case could still be made that would legally allow them to do so.</p>
<p>Or you could <a title="This is one way you probably DON’T want to speak" href="http://adrhetorica.com/2011/10/speak/">talk like a policy debater. </a> That&#8217;ll guarantee that nobody will be able to Live-blog (or understand) you.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Likeable Media talks Slideshare in Likeable Chat</title>
		<link>http://adrhetorica.com/2012/03/likeable-media-talks-slideshare-in-likeable-chat/</link>
		<comments>http://adrhetorica.com/2012/03/likeable-media-talks-slideshare-in-likeable-chat/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 01:46:36 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/?p=64</guid>
		<description><![CDATA[Share &#8220; Q5: How can you use @SlideShare to market your brand, clients, events, etc.? #LikeableChat Michele Weisman Sun, Mar 04 2012 22:36:29 ReplyRetweet Share &#8220; A5: Create information that is relevant to potential customers and build a following. Cross promote and share. #LikeableChat Brian Murray Sun, Mar 04 2012 22:39:19 ReplyRetweet Share &#8220; A5: [...]]]></description>
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<div class="s-quote-text">A5: Create information that is relevant to potential customers and build a following. Cross promote and share. #LikeableChat</div>
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<div class="s-quote-text">A5: Showcase what you know. Create White Papers. Share your presentation after you are done presenting. #LikeableChat</div>
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<div class="s-quote-text">A5: It&#8217;s part of the marketing mix. Promo @SlideShare content in blogs, website, emails, on LinkedIn, Twitter &#038; Facebook. #LikeableChat</div>
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<div class="s-quote-text">@ottogrl A5: Show them what you&#8217;re capable of: Your presentation slides, your expertise, your main topics, etc.  #likeablechat</div>
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<li id="4f56957d19b3764c3a857c99" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">Q3: What type of information is best to share in your presentations? #LikeableChat</div>
</div>
<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank" rel="ottogrl" class="s-author-name">Michele Weisman</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank"><img src="http://a0.twimg.com/profile_images/1383145987/10fb3c28-0f9a-4370-9a13-4c24882c141c_normal.png" alt="ottogrl" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl/status/176507518959357952" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:20:46.000Z" class="timestamp">Sun, Mar 04 2012 22:20:46</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176507518959357952&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@ottogrl" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176507518959357952" target="_blank" username="ottogrl" title="retweet" event="twitter-retweet" text="Q3: What type of information is best to share in your presentations? #LikeableChat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</li>
<li id="4f56957d19b3764c3a857c9a" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">A3: Add interesting facts about the product or company background #likeablechat</div>
</div>
<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/andweiss327" target="_blank" rel="andweiss327" class="s-author-name">Andrew Weiss </a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/andweiss327" target="_blank"><img src="http://a0.twimg.com/profile_images/1849102018/image_normal.jpg" alt="andweiss327" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/andweiss327/status/176508765242269697" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:25:43.000Z" class="timestamp">Sun, Mar 04 2012 22:25:43</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176508765242269697&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@andweiss327" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176508765242269697" target="_blank" username="andweiss327" title="retweet" event="twitter-retweet" text="A3: Add interesting facts about the product or company background #likeablechat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</li>
<li id="4f56957d19b3764c3a857c9b" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">Give enough information to send a clear, valuable message, but keep it short and to the point. A3 #likeablechat</div>
</div>
<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/FrankRamblings" target="_blank" rel="FrankRamblings" class="s-author-name">Frank Ramblings</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/FrankRamblings" target="_blank"><img src="http://a0.twimg.com/profile_images/1647308620/frank_ipad_twitter_avatar_normal.jpg" alt="FrankRamblings" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/FrankRamblings/status/176508943697330176" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:26:26.000Z" class="timestamp">Sun, Mar 04 2012 22:26:26</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176508943697330176&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@FrankRamblings" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176508943697330176" target="_blank" username="FrankRamblings" title="retweet" event="twitter-retweet" text="Give enough information to send a clear, valuable message, but keep it short and to the point. A3 #likeablechat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</li>
<li id="4f56957d19b3764c3a857c9c" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">A3: Skip the details on slides. Give cold hard facts and a good summary in the end. #LikeableChat</div>
</div>
<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/CnZDigital" target="_blank" rel="CnZDigital" class="s-author-name">C &amp; Z Digital</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/CnZDigital" target="_blank"><img src="http://a0.twimg.com/profile_images/1800374184/twitter-logo_normal.jpg" alt="CnZDigital" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/CnZDigital/status/176508248663392256" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:23:40.000Z" class="timestamp">Sun, Mar 04 2012 22:23:40</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176508248663392256&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@CnZDigital" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176508248663392256" target="_blank" username="CnZDigital" title="retweet" event="twitter-retweet" text="A3: Skip the details on slides. Give cold hard facts and a good summary in the end. #LikeableChat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</div>
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</li>
<li id="4f56957d19b3764c3a857c9d" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">@ottogrl A3: Convey the basic facts and ideas. However for clarity, only make one point per slide.  #likeablechat</div>
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<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/JTDabbagian" target="_blank" rel="JTDabbagian" class="s-author-name">James Dabbagian</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/JTDabbagian" target="_blank"><img src="http://a0.twimg.com/profile_images/1839875826/image1329706944_normal.png" alt="JTDabbagian" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/JTDabbagian/status/176507886699159552" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:22:14.000Z" class="timestamp">Sun, Mar 04 2012 22:22:14</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176507886699159552&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@JTDabbagian" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176507886699159552" target="_blank" username="JTDabbagian" title="retweet" event="twitter-retweet" text="@ottogrl A3: Convey the basic facts and ideas. However for clarity, only make one point per slide.  #likeablechat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</li>
<li id="4f56957d19b3764c3a857c9e" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">A3: Always add value. Share information that your customers and clients would come to a seminar to hear. #Likeablechat</div>
</div>
<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/Kristib85" target="_blank" rel="Kristib85" class="s-author-name">Kristi Bergeron</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/Kristib85" target="_blank"><img src="http://a0.twimg.com/profile_images/1670426148/ProfileEsty_normal.jpg" alt="Kristib85" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/Kristib85/status/176508023035015169" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:22:46.000Z" class="timestamp">Sun, Mar 04 2012 22:22:46</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176508023035015169&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@Kristib85" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176508023035015169" target="_blank" username="Kristib85" title="retweet" event="twitter-retweet" text="A3: Always add value. Share information that your customers and clients would come to a seminar to hear. #Likeablechat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</li>
<li id="4f56957d19b3764c3a857c9f" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">Q2: What are @SlideShare best practices to optimize your content? #LikeableChat</div>
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<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank" rel="ottogrl" class="s-author-name">Michele Weisman</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank"><img src="http://a0.twimg.com/profile_images/1383145987/10fb3c28-0f9a-4370-9a13-4c24882c141c_normal.png" alt="ottogrl" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl/status/176506158843035648" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:15:22.000Z" class="timestamp">Sun, Mar 04 2012 22:15:22</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176506158843035648&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@ottogrl" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176506158843035648" target="_blank" username="ottogrl" title="retweet" event="twitter-retweet" text="Q2: What are @SlideShare best practices to optimize your content? #LikeableChat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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</li>
<li id="4f56957d19b3764c3a857ca0" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">A2: Create a catchy title, use appropriate tags for your presos, more pictures and less words on slides, and cross promote #LikeableChat</div>
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<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
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<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank" rel="ottogrl" class="s-author-name">Michele Weisman</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank"><img src="http://a0.twimg.com/profile_images/1383145987/10fb3c28-0f9a-4370-9a13-4c24882c141c_normal.png" alt="ottogrl" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl/status/176507120894746625" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:19:11.000Z" class="timestamp">Sun, Mar 04 2012 22:19:11</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176507120894746625&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@ottogrl" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176507120894746625" target="_blank" username="ottogrl" title="retweet" event="twitter-retweet" text="A2: Create a catchy title, use appropriate tags for your presos, more pictures and less words on slides, and cross promote #LikeableChat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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<li id="4f56957d19b3764c3a857ca1" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">A2: @Slideshare provides an opportunity to showcase your #ThoughtLeadership #LikeableChat</div>
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<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
<div class="s-source-icon"></div>
<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/BTMurr" target="_blank" rel="BTMurr" class="s-author-name">Brian Murray</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/BTMurr" target="_blank"><img src="http://a0.twimg.com/profile_images/1795227980/613de2e2-d6e6-4fbe-93c2-c2282f192074_normal.png" alt="BTMurr" class="s-author-avatar"/></a></div>
<div class="s-posted"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/BTMurr/status/176506998827917312" target="_blank" class="s-posted">
<div data-timestamp="2012-03-05T03:18:42.000Z" class="timestamp">Sun, Mar 04 2012 22:18:42</div>
<p></a></div>
<div class="s-element-actions"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/intent/tweet?in_reply_to=176506998827917312&amp;related=storify&amp;via=storify&amp;url=permalink" target="_blank" title="reply" event="twitter-reply" value="@BTMurr" class="twitter-newwindow twitter-reply">Reply</a><a tweet_id="176506998827917312" target="_blank" username="BTMurr" title="retweet" event="twitter-retweet" text="A2: @Slideshare provides an opportunity to showcase your #ThoughtLeadership #LikeableChat" class="twitter-newwindow twitter-retweet">Retweet</a></div>
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<li id="4f56957d19b3764c3a857ca2" class="s-element s-element-quote">
<div class="s-element-share">
<div class="s-element-share-label"><i></i><span class="label">Share</span></div>
</div>
<div class="s-quote s-element-content">
<div class="s-quote-open">&#8220;</div>
<div class="s-quote-content">
<div class="s-quote-text">Q1: Which brands have told their story well on @SlideShare? #LikeableChat</div>
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<div class="s-attribution">
<div class="s-source s-twitter"><a href="http://twitter.com" target="_blank">
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<p></a><!--.s-source-name= source.name--></div>
<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank" rel="ottogrl" class="s-author-name">Michele Weisman</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/ottogrl" target="_blank"><img src="http://a0.twimg.com/profile_images/1383145987/10fb3c28-0f9a-4370-9a13-4c24882c141c_normal.png" alt="ottogrl" class="s-author-avatar"/></a></div>
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<div data-timestamp="2012-03-05T03:08:01.000Z" class="timestamp">Sun, Mar 04 2012 22:08:01</div>
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<div class="s-quote-text">A1: @whitehouse posts great presentations on @slideshare <a href=' http://www.slideshare.net/whitehouse' target='_blank' rel='external'> slideshare.net/whitehouse</a> #LikeableChat</div>
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<div data-timestamp="2012-03-05T03:12:43.000Z" class="timestamp">Sun, Mar 04 2012 22:12:43</div>
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<div class="s-quote-text">A1: Some brands I think using @Slideshare well include Salesforce and Edelman #LikeableChat</div>
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<div data-timestamp="2012-03-05T03:11:40.000Z" class="timestamp">Sun, Mar 04 2012 22:11:40</div>
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<div class="s-quote-text">Just spent my first 25 minutes on @slideshare because of  #likeablechat and this slide is my favorite <a href=' http://slidesha.re/gMh2h' target='_blank' rel='external'> slidesha.re/gMh2h</a> #sneakerhead</div>
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<div data-timestamp="2012-03-05T03:56:24.000Z" class="timestamp">Sun, Mar 04 2012 22:56:24</div>
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<div class="s-quote-text">@BTMurr Yeah. Nobody understands how to really use PowerPoint to its fullest. White background, black text, nothing else. #likeablechat</div>
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<div data-timestamp="2012-03-05T03:47:05.000Z" class="timestamp">Sun, Mar 04 2012 22:47:05</div>
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<div class="s-quote-text">Some brands use social ads to be more likeable. Others use them in spammy, unlikeable ways ~ @WriteSocial #LikeableChat</div>
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<div class="s-author"><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/cbmatthews" target="_blank" rel="cbmatthews" class="s-author-name">curtis matthews</a><a href="http://stats.storify.com/record/click?sid=4f56957a7bfc8a4e3a8a94b0&amp;redirect=http://twitter.com/cbmatthews" target="_blank"><img src="http://a0.twimg.com/profile_images/1318964276/me_normal.jpg" alt="cbmatthews" class="s-author-avatar"/></a></div>
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<div data-timestamp="2012-03-05T14:08:01.000Z" class="timestamp">Mon, Mar 05 2012 09:08:01</div>
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<div class="s-quote-text">A6 Use showcase my speaking engagements RT @ottogrl: Q6 How does your @slideshare  fit into your overall business strategy? #LikeableChat</div>
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<div data-timestamp="2012-03-05T03:53:18.000Z" class="timestamp">Sun, Mar 04 2012 22:53:18</div>
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<div class="s-quote-text">Next week we will be discussing be Facebook Timelines for Brands. #LikeableChat</div>
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<div data-timestamp="2012-03-05T04:00:13.000Z" class="timestamp">Sun, Mar 04 2012 23:00:13</div>
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		<title>Rethinking PowerPoint: A Review</title>
		<link>http://adrhetorica.com/2012/02/rethinkinng-powerpoint/</link>
		<comments>http://adrhetorica.com/2012/02/rethinkinng-powerpoint/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 06:20:55 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Book reviews]]></category>
		<category><![CDATA[PowerPoint Tips]]></category>
		<category><![CDATA[Rethinking PowerPoint]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/?p=59</guid>
		<description><![CDATA[Nobody seems to get PowerPoint.  That&#8217;s the line of thinking formed by the book Rethinking PowerPoint, by Alyssa Rich and Ron Galloway. The book concerns the idea that PowerPoint is an ineffective way to deliver a presentation . Which isn&#8217;t good because so many industries rely on PowerPoint to deliver information to others such as [...]]]></description>
			<content:encoded><![CDATA[<p>Nobody seems to get PowerPoint. <img class="alignright" title="Rethinking PowerPoint" src="http://www.galloway.tv/rethinking/files/rethinking-cover-150.jpg" alt="Rethinking PowerPoint Cover" width="113" height="156" /></p>
<p>That&#8217;s the line of thinking formed by the book <a href="http://www.galloway.tv/rethinking/rethinking.html">Rethinking PowerPoint,</a> by Alyssa Rich and Ron Galloway. The book concerns the idea that PowerPoint is an ineffective way to deliver a presentation . Which isn&#8217;t good because so many industries rely on PowerPoint to deliver information to others such as clients, executives and anyone else that might end up listening  to you and watching your slides.</p>
<h1>Who this book is for</h1>
<p>Quite honestly, it&#8217;s for anyone who has to make a PowerPoint presentation. I have seen far too many presentations that seem to rely solely on that accursed white background and black text, which in the eyes of one person is like &#8220;staring into a lightbulb.&#8221; Rethinking PowerPoint offers several tips from figures such as Seth Godin and Karen Thole on effective PowerPoint.</p>
<h1>What I like</h1>
<p>Rethinking PowerPoint doesn&#8217;t seem to lump everything into a few chapters. Instead, every tidbit you want is available in tne table of contents, making it a handy quick guide to making a kickass PowerPoint presentation. It even includes questions one may deem trivial such as how many slides to use (Ultimately it depends on your speaking ability) and dealing with being nervous about speaking. It offers plenty of advice for getting your presentation up. It also includes my personal #1 tip: DON&#8217;T READ YOUR SLIDES.</p>
<h1>What I don&#8217;t like</h1>
<p>Since the content in the book is information given by several different people, there are several areas of the book that sometimes doesn&#8217;t provide a clear-cut idea of what to do; some parts of the book have little cohesion.A better alternative would have been to have one author handle one part of the book, and another author handle another part.</p>
<h1>The bottom line</h1>
<p>If you need a primer on making PowerPoint presentations,or you need the basics on making one, you may want to invest in another book. Rethinking Powerpoint isn&#8217;t so much an instruction book than it is a resource for ideas, and a guide on making a good presentation. Consider it the graduate seminar on PowerPoint.</p>
<p>There&#8217;s plenty of good information in the book, but you&#8217;ll need to be able to work a simple PowerPoint first, even if it involves the hated black-on-white text. Once you establish that, you&#8217;ll be able to pick an choose the advice you want from this book.</p>
<p><a href="http://www.amazon.com/gp/product/B004WPPG30/ref=as_li_ss_tl?ie=UTF8&amp;tag=jtsofbl-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B004WPPG30">Rethinking PowerPoint can be purchased on Amazon.com</a> (Disclaimer: Aff link)</p>
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		<title>This is one way you probably DON&#8217;T want to speak</title>
		<link>http://adrhetorica.com/2011/10/speak/</link>
		<comments>http://adrhetorica.com/2011/10/speak/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 03:05:02 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/?p=43</guid>
		<description><![CDATA[I frequently judge at speech and debate tournements. One form of debate known as NDT (Or &#8220;Policy) actively encourages the practice of what&#8217;s known as &#8220;spreading.&#8221; In other words, cramming as many arguments as you possibly can in 7-8 minutes. From what you can see in the video, it&#8217;s not pretty&#8230;.In fact it&#8217;s pretty damn [...]]]></description>
			<content:encoded><![CDATA[<p>I frequently judge at speech and debate tournements. One form of debate known as NDT (Or &#8220;Policy) actively encourages the practice of what&#8217;s known as &#8220;spreading.&#8221; In other words, cramming as many arguments as you possibly can in 7-8 minutes.</p>
<p>From what you can see in the video, it&#8217;s not pretty&#8230;.In fact it&#8217;s pretty damn scary. </p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/cylDT2BpyyU" frameborder="0" allowfullscreen></iframe></p>
<p>Wanna know something REAL scary? Both the competitors AND the judges are expected to take THOROUGH notes of the entire series of speeches AND for students, come up with arguments against them. </p>
<p>Just a simple reminder: When you speak in front of an audience, treat it like a conversation. When in doubt, go even slower.</p>
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		<title>Four mistakes you want to avoid with PowerPoint Presentations</title>
		<link>http://adrhetorica.com/2011/10/mistakes-using-powerpoint/</link>
		<comments>http://adrhetorica.com/2011/10/mistakes-using-powerpoint/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 02:20:06 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[Presentation Tools]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[problems presenting]]></category>
		<category><![CDATA[Speech Mistakes]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/2011/10/x-mistakes-people-make-using-powerpoint/</guid>
		<description><![CDATA[Microsoft PowerPoint. It&#8217;s hard to imagine any professional presentation without it. The slides, combined with a projector and a computer can help drive a presentation&#8217;s point across for an entire stadium of people. Alternatively, the slides can be uploaded to the Internet for display on a website, or through a service such Slideshare. In all [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft PowerPoint. It&#8217;s hard to imagine any professional presentation without it. The slides, combined with a projector and a computer can help drive a presentation&#8217;s point across for an entire stadium of people. Alternatively, the slides can be uploaded to the Internet for display on a website, or through a service such Slideshare.</p>
<p>In all cases, it&#8217;s amazing to see so many people use PowerPoint in their speeches SO DAMN HORRIBLY.</p>
<p>I have seen very few people actually use PowerPoint (or its Mac counterpart, Keynote) effectively. Hence why it frequently gets a bad name in the corporate/speaking sector.</p>
<p>It doesn&#8217;t have to be that way though. Here&#8217;s some of the mistakes you DON&#8217;T want to make when using it yourself, and if you do, how to fix them:</p>
<p>1. <strong>Making the PowerPoint their speech -</strong> Too many people have this mistake&#8230;well, it&#8217;s best to use a presentation to show the mistake:</p>
<div id="__ss_9821630" style="width: 425px;"><object id="__sse9821630" width="425" height="355" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=stupidverbatim-111022001607-phpapp02&amp;stripped_title=stupidverbatim-9821630&amp;userName=JTDDesigns" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><embed id="__sse9821630" width="425" height="355" type="application/x-shockwave-flash" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=stupidverbatim-111022001607-phpapp02&amp;stripped_title=stupidverbatim-9821630&amp;userName=JTDDesigns" allowFullScreen="true" allowScriptAccess="always" allowscriptaccess="always" allowfullscreen="true" /></object></div>
<p>Just remember: <strong>YOUR POWERPOINT IS NOT YOUR SPEECH. </strong>Use it as an outline, not as a script.</p>
<p>&nbsp;</p>
<p>2. <strong>Baring all on the PowerPoint -</strong> I know you probsbly think it&#8217;s a smart idea to have the entire slide contents appear all at once on your screen, as the audience can see all your points. Here&#8217;s the problem though: When all the information is on a slide, your audience is busy darting around it being distracted.</p>
<p>Instead, you should use animation to only show the content as you need it, to help with the flow of your speech. The best thing to do is only show the content you&#8217;re currently discussing. However, be sure to not go crazy on the animation, or you&#8217;ll be guilty of the PowerPoint sin below:</p>
<p>3. <strong>Too much damn animation - </strong> In one of my graduate seminars, the professor decided that everty single point on her PowerPoints should have a random effect. While dodging sin #2, we ended up having to wait up to 10 seconds for each effect to stop. In addition to this, one effect would just POP in, another would pinwheel in, another would EXPLODE onto the scene. This makes following along absolute HELL.</p>
<p>4. <strong>Overly distracting backgrounds &#8211; </strong>Seriously, we don&#8217;t need to see the big massive zazzle of your fireworks display, nor the one with the massive crowd or the background so colorful we&#8217;d need special glasses to see your text. This is an area where I follow Steve Jobs: A simple gradient will suffice. Minimize the craziness.</p>
<p>What mistakes can you think of?</p>
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		<title>Review: Tim Cook&#8217;s speech at the Apple iPhone Keynote</title>
		<link>http://adrhetorica.com/2011/10/review-apple-keynote-speech/</link>
		<comments>http://adrhetorica.com/2011/10/review-apple-keynote-speech/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 21:17:53 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[Keynotes]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Keynote]]></category>
		<category><![CDATA[speech]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/?p=16</guid>
		<description><![CDATA[Apple Keynotes, for the most part, are rather disappointing. However, with Tim Cook now at the help at the World&#8217;s richest company, a new direction has been taken. Hence, we take a look at the first ever presentation by the new CEO of Apple, as he unloads the iGlory upon us. &#160; &#160; What I [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:IPhone_4_box.JPG"><img title="The contents of the box of an iPhone 4. From l..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/b/b3/IPhone_4_box.JPG/300px-IPhone_4_box.JPG" alt="The contents of the box of an iPhone 4. From l..." width="300" height="124" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>Apple Keynotes, for the most part, are rather disappointing. However, with <a class="zem_slink" title="Tim Cook" href="http://www.crunchbase.com/person/tim-cook" rel="crunchbase">Tim Cook</a> now at the help at the World&#8217;s richest company, a new direction has been taken. Hence, we take a look at the first ever presentation by the new CEO of Apple, as he unloads the iGlory upon us.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h1>What I liked</h1>
<p><strong>Friendly and Approachable &#8211; </strong> One thing that Tim really rubbed off of Jobs was his approachability. He seemed welcoming and friendly to the crowd and didn&#8217;t try to toot his own horn like some social media ignatzes do.</p>
<p><strong>Sense of structure &#8211; </strong>I didn&#8217;t see structure in the keynote on the caliber of Steve Jobs, but it was still present. It wouldn&#8217;t have done Cook well to talk about the iPhone one minute, then Angry Birds the next. So it&#8217;s good to see this.</p>
<h1>What I didn&#8217;t like</h1>
<p><strong>Too Casual/Apologetic &#8211; </strong>Granted it&#8217;s always great when the speaker doesn&#8217;t act like they&#8217;re the biggest thing since the iBread Slice to hit the Internets, but acting too casual can make you look unprepared. Cook himself admitted this was his first keynote since becoming CEO,</p>
<p><strong>Talking to the walls &#8211; </strong>There were several times when Cook wouldn&#8217;t look at the audience. Instead, he&#8217;d stare at the wall. In particular, he would pace around (also not a good thing) and stare at the wall when he spoke.</p>
<p><strong>Buzzwords aplenty &#8211; </strong>I couldn&#8217;t count how many times Cook said something Apple did was &#8220;Spectacular&#8221; or &#8220;Amazing&#8221; or &#8220;Revolutionary&#8221; or some other buzzword. Yes I know Steve was equally guilty of this, but it&#8217;s still rather annoying. The better alternative is to simply express whatever the hell it is you&#8217;ve got. We all know how revolutionary the damn thing is, STOP REMINDING US.</p>
<p><strong>Other speakers got too much time &#8211; </strong>The thing about Steve Jobs was that he dominated the show. Others made appearances, but they were very minimal. With this keynote, it seemed like the entire major team had a large chunk of time on stage, which takes away from one&#8217;s ability to see what Cook himself has to offer his audience.</p>
<p>&nbsp;</p>
<h1>The Bottom line</h1>
<p>I got to hand Tim Cook one thing: This was pretty good for his first run as the leader of Apple. And with recent current events, he&#8217;s here to stay at the helm. He can only improve, though he does need to work on his public speaking skills.</p>
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		<title>3 Tips to Performing a brand</title>
		<link>http://adrhetorica.com/2011/07/3-tips-to-performing-a-brand/</link>
		<comments>http://adrhetorica.com/2011/07/3-tips-to-performing-a-brand/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 04:59:39 +0000</pubDate>
		<dc:creator>James Dabbagian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[performing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://adrhetorica.com/?p=6</guid>
		<description><![CDATA[Image via Wikipedia Practice what you preach. It’s as simple as that. You’ve invented your brand, you can explain what it is, who it is, and what you want, and you can woo people with the awesomeness of its might. There’s just one problem. You can’t simply just present your brand and play. The way [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; width: 310px; display: block; float: right;">
<p><a href="http://commons.wikipedia.org/wiki/File:SNL_stage.jpg"><img style="display: block;" src="http://upload.wikimedia.org/wikipedia/commons/thumb/8/87/SNL_stage.jpg/300px-SNL_stage.jpg" alt="The SNL stage, 15 minutes before the action st..." width="300" height="169" /></a></p>
<p class="zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://commons.wikipedia.org/wiki/File:SNL_stage.jpg">Wikipedia</a></p>
</div>
<p>Practice what you preach.</p>
<p>It’s as simple as that. You’ve invented your brand, you can explain what it is, who it is, and what you want, and you can woo people with the awesomeness of its might. There’s just one problem. You can’t simply just present your brand and play. The way you create your brand dictates the personality and behavior your customers/audience will expect of you.</p>
<h1></h1>
<div class="zemanta-related">
<h2>You need to perform the brand that you claim that you are.</h2>
<p>Simply put, your performance must be on the same line as your brand. If you portray yourself as a rebel to the mainstream, act it. For example, could you imagine Steve Jobs giving a presentation in a suit and tie? No. Because that contradicts Apple’s “Think Different” image. Here’s some ways you can figure out how to perform for your customers.</p>
<p><strong>Identify who your customers are -</strong>  Who are your customers? Are they businessmen? Lawyers? Accountants? Artists? What kind of culture do they belong to? Are they the kind of people to be workaholics, or the kind to knock back a cold one or two at a bar after work?  Whoever they are, you should try to mimic your customers behaviors…to an extent, anyway.</p>
<p><strong>Exemplify values -</strong>  Find out the kind of values your customers/cleints hold dear to them. Then adhere to them. In one company I consulted for, culture was everything. Specifically, the idea of unity and working together. Then they empasized it by making sure that they were co-conspirators in the clients’s work; they were partners.</p>
<p><strong>Become the brand – </strong>Be what you think the brand is in every way &amp; shape of the form in real life. It shouldn’t take too much, as you already have to work the brand already at work or on the job. Don’t overperform this and turn into an actor, however. Just think what would someone who was your brand would do in a situation.</p>
<p class="zemanta-related-title" style="font-size: 1em;">People like to be around people similar to them (Albeit not TOO similar.) Remember that you are still a business owner and you still need to expect some stuff from people.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://blogs.hbr.org/cs/2011/07/a_brand_is_bigger_than_perform.html">A Brand is Bigger Than Performance</a> (blogs.hbr.org)</li>
</ul>
</div>
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